VISIBILITY: Build Your Presence to Grow Your Practice

Recording

This recording is for people who purchased a ticket. It stays available for 24 months from the live date. Open the recording page to request a watch link, or buy access below.

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You know social media could help more people discover your practice. But knowing that and knowing what to actually post are two very different things.

This practical workshop helps Canadian TCM and acupuncture practitioners use social media professionally, strategically, and sustainably — without becoming an influencer. The goal is to become findable.

Get the full recording, bonus materials, and 24 months of on-demand access from the live workshop date.

• Students $47 TCMO student members only — partner school students use a school coupon on Non-member
  Log in if you’re a TCMO student
• TCMO members $97 Requires TCMO member login
  Log in for member price
• Non-members $197 Full price — sister/school codes bring this to $97 / $47 at checkout
  Buy the recording — $197

Every purchase includes the workshop recording, downloadable materials, and 24 months of access (from the live date).

Partner codes: Sister association and partner school rates use an outreach coupon (SM26-ACRONYM) on the Non-member ticket at checkout.

What you’ll learn

• Social Media Fundamentals: what social media can realistically do for a local healthcare practice — and what it can’t.
• Choosing Your Platform: Instagram, Facebook, TikTok? Decide where your time is best spent.
• What to Actually Post: turn practitioner knowledge into educational, relevant content.
• Content Without Being On Camera 24/7: talking-head, B-roll, carousels, faceless formats.
• Hooks & Messaging: capture attention and explain Chinese medicine clearly.
• Creating Content More Efficiently: pillars, batching, repeatable systems.
• Local Visibility: become discoverable in the community you serve.
• Canadian Advertising Considerations: Province-specific standards around testimonials, guarantees, and claims.
• Using AI Without Outsourcing Your Brain: ideas and drafts while keeping your professional judgment.

Who this workshop is for

Acupuncturists and TCM practitioners who know they “should probably be doing something” on social media, have an account but rarely post, want more structure, feel uncomfortable on camera, or are unsure how advertising rules apply online. No established following required.

About Dr. Eileen Li

Dr. Eileen Li, PT, DPT, L.Ac. is a second-generation licensed acupuncturist, Chinese medicine herbalist, physical therapist, and founder of Anew Integrative Acupuncture in Greenwich, Connecticut. Outside the treatment room she has built a multi-platform audience of more than 2.5 million followers across Instagram, TikTok, Facebook, and YouTube (@anew.acu), translating Chinese medicine into practical, engaging education. Her work has been featured by WebMD, AARP, CNBC Make It, Refinery29, HuffPost, and others. In this workshop she brings that experience back to the realities of a local clinical practice: limited time, professional regulations, and a strategy that doesn’t require becoming a full-time content creator.